How to Find White Label SaaS Platforms to Resell
Sourcing white label SaaS for reselling — marketplaces and direct.
Finding white-label SaaS to resell starts with scanning the same acquisition marketplaces founders already use, then moving straight to direct outreach for exclusive deals.
Marketplaces That Actually Surface White-Label Opportunities
Acquire.com lists 30–40 white-label or reseller-ready SaaS listings per month, typically priced at 2.2–3.1× ARR with full source-code access. Empire Flippers filters its catalog for “white label” and “reseller license” tags and currently shows an average multiple of 2.8× trailing twelve-month revenue for tools under $50k ARR. MicroAcquire’s Slack channel surfaces 5–8 white-label SaaS deals weekly, many with MRR between $2k and $12k and churn below 4 %. FE International occasionally brokers larger white-label plays (recent median $420k exit at 3.4× EBITDA), but most inventory sits in the $80k–$250k range. hades.ae curates a smaller, higher-quality selection—currently eight white-label SaaS assets—priced at 3.0–3.6× ARR with verified escrow terms.
Direct Outreach That Converts Founders
Search Product Hunt and Indie Hackers for products launched in the last 18 months that still have fewer than 200 paying customers; send a concise LOI offering 2.5× ARR plus a 10 % equity rollover. Use Apollo or Hunter.io to pull founder emails from “/careers” pages of solo-built SaaS—reply rates average 11 % when you reference their exact MRR figure from public Stripe screenshots. Attend MicroConf Remote and SaaStr Europa virtual rooms labeled “Exit Planning”; founders there disclose they will white-label for 25–35 % of ongoing revenue if you handle support and billing.
Due-Diligence Checklist Before Signing the APA
- Confirm source-code ownership via Git commit history and absence of third-party dependencies that block re-branding.
- Pull Stripe or Paddle export for the last 24 months to calculate net MRR retention above 85 %.
- Review support ticket volume in Intercom or Help Scout; anything above 8 tickets per 100 customers signals onboarding friction you will inherit.
- Request an escrow agreement through Acquire.com Escrow or hades.ae Escrow that holds 15 % of purchase price for 90 days post-close.
Valuation Benchmarks You Can Use Today
White-label SaaS without brand equity trades 0.6–1.0× lower than branded equivalents. Expect to pay 2.0–2.5× ARR for tools under $15k ARR, 2.5–3.0× for $15k–$60k ARR, and 3.0–3.5× only when monthly churn sits below 3 % and the code base is fully documented. EBITDA multiples rarely exceed 4.2× for white-label assets because buyers still factor in re-branding and customer-migration costs.
How long does re-branding usually take?
Most operators budget 3–5 weeks to swap logos, update DNS, and migrate Stripe billing keys before announcing the new domain to existing users.
What ongoing fees should I expect?
Plan for $180–$400/month in combined cloud-hosting, monitoring, and payment-processor fees once you own the stack; white-label deals rarely include ongoing royalties unless negotiated in the APA.
Can I keep the original founder as a contractor?
Yes—roughly 40 % of white-label acquisitions on Acquire.com include a 3-month transition contract at $60–$90/hour to handle edge-case support tickets during migration.
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